Copywriting is the art and science of writing to promote a product, a business, a person or an idea. And carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.
As you can see, the term "salesmanship” is not only referring to the final sale of the product. The end goal of copywriting is not always to sell the product in a single blow, but to persuade the reader into taking a specific action. And this "action” can be subscribing to a newsletter, calling the phone number on screen, clicking a link, sending an e-mail to their friends, etc. Any of those actions will be used, in turn, to advance the sale further.
However, in order to write effective copywriting, the copywriter has to don quite a few different hats: The researcher, the sleuth, the artist, the psychologist, the scientist and more. But hey, that’s a topic for an entirely new article. I’ve got a lot to share on the subject, so be sure to join the weekly roundup list so you don’t miss any updates.
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